Liberty Ash

"•\tA key skill for a PR practitioner is to be a good communicator, so this fits with the work I do. The qualities of a good communicator include being good with words, a good listener, good at simplifying complex information, engaging, emphatic and open minded. •\tA coordinator gets things done on time and in budget, is organised, is a good communicator, and pulls people together. These skills are vital when managing multiple projects and clients at the same time, professionally and profitably. •\tA manager is a person who is motivated, understands how to motivate others, compassionate and an effective organiser. This role can be applied to any organisation and are important skills to understand when managing multiple clients and/or junior staff. "

"There is a lot of cross-over between PR and marketing, making a role in PR very versatile. Whether you are great at creating compelling content, graphic design, digital marketing, event coordination, planning or strategy – everyone can attribute their skills one way or another. Media relations is a key part of my role at ADPR, and writing is an important part of what we do every day, whether it’s writing a news release, a social media post or a technical feature for a B2B maritime publication. There are always opportunities to learn and improve in my role - it’s an ever-evolving skill and that’s what I enjoy most about my job."

"I worked at a popular local restaurant from 15yrs old and worked my way up to Assistant Manager. After completing A Levels, I enrolled onto a foundation degree - as an apprenticeship through the restaurant - in Business and Management. There were eight modules including marketing principles, business strategy and business management. I had the opportunity to apply what I was learning to the business I was working in, and this is when I discovered I had a real passion for business and marketing. I started to apply for marketing roles far and wide but struggled to get a foot through the door due to not having any relevant experience in a marketing role. I persevered and eventually secured a role as a Social Media Marketing Manager in a graphic design agency. I worked for this agency for about nine months but found that I wasn’t learning anything new. So, I started the whole process again, looking for a job in marketing and I came across the job I have now. I hadn’t considered working in PR before – because I wasn’t really sure what PR was! – but I liked the sound of the job description and applied. Because of the skills I had learnt in my previous job – working with a range of clients, running social media campaigns, proving business value from activity etc - I was offered a job, and that’s how got where I am today. "

"I am always dreaming of my next holiday. I didn’t go down the ‘travelling’ route that a lot of my friends did, so I always like to squeeze in one or two holidays each year… maybe more if I can get away with it! I am also a keen festivalgoer. Day to day I like to keep fit and I love cooking, which definitely comes from working in a restaurant for so long and tasting amazing food every day! I also have a passion for house renovations and am looking forward to doing my own one day. "

"The thing I love about my job is that there is no ‘typical day’, each day I face new and exciting projects and tasks to complete. Don’t get me wrong, there are daily admin tasks to do – like reading the news headlines and magazines that have landed on my desk – and I do need to check my emails regularly! But working in PR is fast-paced and we’re working on multiple projects and clients at the same time. Plus, we must be ready to adapt to last-minute changes and be great problem solvers. "

"Further education:•\tBusiness and Management HNC (foundation degree) A Level:•\tCambridge Technical Subsidiary in Business – distinction •\tIT BTEC Level 3 – distinction •\tMedia studies – C "